Pharma campaign launch
Directed and designed a brand identity and launch campaign for the women’s health drug, Myfembree. Built a visual language from the bottom up that worked for both clinical and consumer audiences simultaneously.
Directed two photoshoots for campaign imagery. In-studio for ballerina dancer and on-location in Downtown San Francisco.
Brand Identity & Campaign Rollout
Directed the brand identity from scratch including colors, typography, and logo with our design team. Developed Day 1 launch assets including website, brand guidelines, print collateral, and IVA.
