As a Creative Director for Ozempic®, I helped build a complete multichannel brand system for Spanish-speaking patients, reaching one of the largest bilingual audiences in the US across web, social, and video.

Novo Nordisk & Ozempic®

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DTC Campaign
“Cooking with Grandmas”

An original Spanish-concept executed into three live-action video productions featured on espanol.ozempic.com.
Served as co-creative lead for the video series and its supporting multichannel campaign.

Developed full production book for 3-part video series including set design, wardrobe, shot list, and talent selection.

Developed full production book for 3-part video series including set design, wardrobe, shot list, and talent selection.

Storyboard development including art direction and graphic supers.

Storyboard development including art direction and graphic supers.

Design and content development of downloadable recipe cards.

Design and content development of downloadable recipe cards.

On set creative director working with producers, director, and talent.

On set creative director working with producers, director, and talent.

Campaign design for web and digital assets. Design system and layouts built in Figma. Visit live site >

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Spanish-language Branded Campaign

Co-led the Spanish-language DTC brand campaign from concepting through production of broadcast spot.
Served as co-creative lead including storyboarding key scenes and creative directing on set.

90 second Spanish-language TV and OLV spot.

YouTube ad

Social ad